Site Audit & Diagnostics What a Marketing Audit Actually Reveals Clients expect to hear “more content, bigger budget, post more.” That’s almost never what the audit finds. The real answer is usually structural — and usually a surprise. Diagnostic scan — identifying constraints layer by layer 9 min read Tsvetelina Tsekovska Site Audit Strategy Diagnostics […]
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Paid Social & Strategy How to Market in a Sensitive Niche When the audience is emotionally vulnerable, standard marketing tactics don’t just underperform — they actively destroy trust. Here’s the framework that works instead. Three-stage trust funnel — cold audience to earned conversion 10 min read Tsvetelina Tsekovska Paid Social Strategy Trust Marketing There is
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Performance Marketing Why Your Google Ads Bounce Rate Is Over 50% —And How to Fix It Most fixes target the wrong layer. The real problem is almost always structural — hidden inside the account architecture itself. Bounce rate over time — before and after account restructure 8 min read Tsvetelina Tsekovska Google Ads Performance Diagnostics
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A proprietary e-commerce tracking and email automation system built by Starford — capturing user behaviour in real time and sending AI-written personalised emails at the exact moment intent is highest. Delivered from your own email, with your branding. Straight to the inbox.
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Booklovers BG Case Study — Starford Agency Back to Case Studies Case Study · Web Development & Platform Build Booklovers —From Blog to Full Community Platform A complete redesign and rebuild of a book review site into a fully-featured bilingual community platform — with user accounts, reading lists, star ratings, custom registration, and 150+ books
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Do Teb Case Study — Starford Agency Back to Case Studies Case Study · Paid Social & Funnel Strategy Do Teb —Building Trust Before Building an Audience A trust-first paid social strategy for a reproductive psychology practice — generating 200+ webinar registrations and first consultation inquiries in 30–40 days, in one of the most sensitive
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Google Ads Case Study — Starford Agency Back to Case Studies Case Study · Google Ads & Performance Marketing Construction & Engineering —From Scattered Spend to High-Intent Acquisition A complete Google Ads restructure for a construction and engineering company — rebuilding four campaigns from the ground up, implementing a DSA exclusion strategy, and taking campaign
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We rebuilt iHaus from the ground up: new visual identity, clear navigation architecture, a purpose-built CMS structure replacing a misused Wix Shop, filterable house listings with structured specs, mobile-optimised layouts, and fully rewritten copy across the site — in multiple languages. The result is a site that works as hard as the product it represents.
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