iHaus Website Redesign Case Study - Starford Agency
iHaus Case Study — Starford Agency
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Case Study · Website Development & Strategy

iHaus —
From Chaotic to Conversion-Ready

iHaus website redesign — Starford Agency

A full website redesign and CMS restructure for a prefab wooden house manufacturer — turning a confusing, outdated site into a clean, filterable, multilingual platform built to convert.

Website Redesign CMS Restructure Multilingual Copywriting UX Strategy
Client
iHaus
Industry
Manufacturing
Market
BG & International
Type
Website & CMS
24
House models restructured in CMS
2+
Languages — consistent across all pages
100%
Copy rewritten from scratch
1
Unified filterable listing system
The Challenge
A product worth buying — hidden behind a site that made it impossible

iHaus builds high-quality prefab wooden houses with 24 distinct models across multiple categories. The product was genuinely strong. The website wasn't. Models were scattered without consistent structure, copy was generic, multilingual pages were inconsistent, and there was no clear path for a visitor to find the right house and take action.

The site wasn't failing because of traffic — it was failing because it couldn't convert the traffic it had. The fix wasn't a new design. It was a complete rethink of how the product was presented.

No filterable listings
24 models with no consistent structure or filtering system — visitors couldn't find what they were looking for without reading every page.
Inconsistent multilingual content
The Bulgarian and international versions of the site had different content, different structure, and different messaging — undermining trust in both markets.
Generic copy throughout
The existing copy described features without addressing buyer questions or concerns. No positioning, no differentiation, no clear reason to choose iHaus over competitors.
No conversion architecture
Pages had no clear next step. Visitors who were interested had nowhere obvious to go — no enquiry path, no clear CTA, no trust signals at the point of decision.
The Approach
Structure first, design second

The rebuild started with information architecture — getting the 24 models into a logical, filterable structure before touching a single design element. Everything else followed from that foundation.

01
CMS restructure — 24 models, one system
All 24 house models rebuilt in a consistent CMS structure with shared fields, categories, and filterable attributes. A visitor can now filter by size, style, or price range and find their shortlist in seconds.
02
Full copy rewrite
Every page rewritten from scratch — homepage, category pages, individual model pages, and contact. Copy aligned around buyer questions: what makes iHaus different, what the process looks like, and what to do next.
03
Multilingual consistency
Both language versions rebuilt to mirror each other — same structure, same messaging hierarchy, same conversion paths. International visitors now get the same quality experience as Bulgarian visitors.
04
Conversion architecture
Clear CTAs introduced at every decision point — on model pages, category pages, and the homepage. The enquiry path was simplified and the contact form positioned where interest is highest.
The Result
A site that works as hard as the product

The rebuilt iHaus site presents 24 house models in a clean, filterable system that guides visitors from browse to enquiry without friction. Both language versions are consistent, the copy answers real buyer questions, and every page has a clear next step.

"Starford helped us build a professional website and strengthen our online presence. The combination of strategic thinking, technical implementation, and SEO support made a real difference for how we present our company online."
Kardam Dachov · iHaus
What This Project Covered
Full scope
Full website redesign CMS restructure 24 model pages rebuilt Filterable listings Full copy rewrite Multilingual — BG & EN Conversion architecture SEO foundations Contact flow optimisation
Need a website that actually converts?
Clear structure, honest copy, and a conversion path that guides visitors to action.
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