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Mason Tracker —
Product Build · Email Automation & AI Integration
Live Product — Available to Clients Now
Mason Tracker —
Behaviour-Triggered Email That Actually Converts
A proprietary e-commerce tracking and email automation system built by Starford — capturing user behaviour in real time and sending AI-written personalised emails at the exact moment intent is highest. Delivered from your own email, with your branding. Straight to the inbox.
3
Trigger types — view, cart, checkout
6h
First email — peak intent window
0%
Spam — straight to the inbox
Your
Brand — sent from your own email
The Problem
Most e-commerce revenue walks out the door silently
The average e-commerce cart abandonment rate is 70%. Most businesses respond with a generic "you left something behind" email sent 24 hours later — by which point the moment has passed, the email reads like every other abandoned cart message, and it usually ends up in spam.
The real problem isn't abandonment. It's that the response treats every visitor the same — regardless of what they actually did, how long they spent, or how close they came to buying.
Too slow
Standard tools send one follow-up after 24 hours. Intent decays fast — the window where someone is most likely to complete a purchase is measured in hours, not days.
Too generic
The same template goes to everyone. Someone who spent 40 minutes on a product page has completely different intent from someone who glanced and left. The email shouldn't be identical.
Goes to spam
Automated emails from third-party tools trigger spam filters. The message never arrives — or arrives in a folder nobody checks.
Wrong branding
Emails arrive from "Mailchimp" or a tool domain. The recipient doesn't recognise the sender, trust drops immediately, and the email gets ignored.
How It Works
Three triggers. Three sequences. All personalised.
Mason Tracker installs via a single JavaScript snippet and tracks what logged-in users actually do. Not just cart additions — the full behaviour signal. Three distinct triggers fire three distinct email sequences, each calibrated to the intent level of that specific action.
6h
Trigger: Product viewed — no cart addition
Email 1 — the personal introduction
Sent 6 hours after a product view. References exactly what was viewed and opens a genuine conversation — no urgency, no pressure. Just a human-sounding message that shows someone was paying attention.
English
"Hey Tsvetelina, I noticed you were checking out the Kryo X26 MTB - Model Z the other day! That's honestly one of my favourite pieces we carry. There's something about the way it's designed that just feels... right, you know? I'm curious what caught your eye about it? Sometimes when I'm browsing, I like to sit with things for a bit before deciding. No rush at all — I just wanted to drop a quick note in case you had any questions about the Model Z, or if there's anything else I can help you explore. We're here whenever you're ready."
4h
Trigger: Added to cart — purchase not completed
Email 2 — the cart reminder
Sent 4 hours after a cart addition without checkout. References the specific product, the specific price, and opens the door for questions. Warmer and more direct — because the intent signal is stronger.
Bulgarian
"Здравей, забелязах, че разглеждаше Kryo X26 MTB - Model Z в нашия магазин. Страхотен избор! Този модел е един от любимците на нашите клиенти. Знам колко трудно може да е да вземеш решение за такава покупка. Kryo X26 MTB - Model Z все още те чака в количката ти на цена от $350. Ако имаш някакви въпроси или се колебаеш, напиши ми — с удоволствие ще ти помогна. Не искам да пропуснеш това, което явно те е впечатлило."
2h
Trigger: Checkout started — not completed
Email 3 — the final nudge
The highest-intent signal. A user who starts checkout and abandons is one decision away from buying. Mason sends a final, direct message 2 hours later — while the purchase is still front of mind. After this, the sequence ends. No spam, no endless follow-ups. Three emails. Then done.
Key Advantages
What makes Mason different from every other email tool
Sent from your own email
Every Mason email is sent from the client's own email account with their own branding. The recipient sees a message from a business they recognise — not from a tool they've never heard of. Trust stays intact from the first word.
Straight to the inbox — not spam
Because Mason sends through the client's own email infrastructure, deliverability is dramatically better than third-party tools. The emails arrive where they're supposed to — in the inbox, where the user will actually see them.
AI-written by Claude — every single time
No template is ever reused. Claude generates each email from the actual session data — what was viewed, what was added, how long was spent. The result reads like a message written by a person who genuinely knew what the user was looking at.
Multilingual — automatically
Mason detects the user's language and generates the email accordingly. Bulgarian users get Bulgarian emails. English users get English emails. No manual translation, no separate templates — the same session data, the right language.
Claude API Integration
Why AI-written emails outperform templates
When a session triggers Mason, the user's behaviour data is passed to Claude via the Anthropic API — products viewed, time spent, cart contents, trigger type, and language. Claude generates a personalised email from this data in real time. The result isn't a filled-in template. It's a message that references what actually happened — which is why it reads the way it does. The email examples above are real. That's Claude, working from real session data, writing in two different languages, with two completely different tones calibrated to the intent level of each trigger.
How It Compares
Mason vs standard email tools
Feature
Standard Tool
Mason Tracker
Email content
Fixed template
AI-written per session
Trigger types
Cart only
View, cart, checkout
Timing
24h after abandonment
6h, 4h, 2h sequence
Sender
Tool domain
Your own email
Deliverability
Spam risk
Straight to inbox
Language
Manual templates
Auto-detected
Dashboard
Generic metrics
Revenue recovered, live
The Dashboard
Every client sees exactly what Mason recovers
Every Mason Tracker client gets access to a real-time dashboard. Every recovered purchase is visible and directly attributable. No black box — you see exactly what the system is doing and exactly what it's recovering.
Revenue Recovered
Total revenue attributed to Mason emails — updated in real time as purchases complete.
Emails Sent
Full log of every email sent with open rates, click rates, and conversion outcome per email.
Recovered Purchases
Purchases completed after a Mason email — broken down by trigger type and sequence position.
Session Tracking
Active sessions, triggered sequences, and intent signals — visible in real time.
Email Preview
See exactly what each user received — the full AI-generated email per session.
Sequence Control
Pause sequences, adjust timing, configure offers — full control at any time.
Implementation
Up and running in under an hour
One JavaScript snippet. Starford handles everything else. No complex integrations, no ongoing developer dependency.
Step 01
Install the snippet
One JavaScript snippet added to the site header. Works on WordPress, Shopify, and custom-built e-commerce sites. No platform-specific plugin required.
Step 02
Starford configures the backend
API keys, email integration, Claude connection, sequence logic — all handled by Starford. The client provides email credentials. Everything else is set up and tested by the Starford team.
Step 03
Go live
Mason begins tracking sessions and sending emails immediately. The dashboard is live from day one. Recovered revenue is visible as soon as the first sequence completes a purchase.
Full Scope
What Mason Tracker includes
Behaviour tracking system
Three trigger types
View trigger — 6h sequence
Cart trigger — 4h sequence
Checkout trigger — 2h sequence
Claude API integration
AI email generation
Multilingual auto-detection
Client email sending
Your branding — not Mason's
Inbox deliverability
Real-time dashboard
Revenue tracking
Email preview per session
WordPress integration
Shopify integration
Custom site support
JS snippet install
Want Mason Tracker on your store?
One snippet. Three triggers. AI-written emails that recover abandoned purchases — sent from your own email, straight to the inbox.
Get in touch →