How do I pay for the course?

We currently handle payments via bank transfer. Once you reach out we will send you all the details and get you set up quickly — usually within one business day.

What is the difference between PDF delivery and live sessions?

With PDF delivery, structured lesson materials are sent directly to your inbox and you study at your own pace. With live sessions, you have a personal 60-75 minute Google Meet with Tsvetelina Tsekovska, covering the module material together with real-time Q&A and direct feedback on your specific situation. PDF materials are sent after each live session. Both options include the full lesson content.

What frameworks are covered in the course?

The course covers several real marketing frameworks including Business Canvas, Value Proposition, the classic and digital brand funnel, STEPPS model for content virality, LIFT model for conversion, and strategic digital campaign planning frameworks.

Starford Academy · Course

Marketing That Works — Digital Marketing Fundamentals

Q: Can I take just one module instead of the full course?

Yes — individual modules are available separately. Just mention which module you are interested in when you get in touch and we will arrange access individually.

Q: How long does a live session last?

Each live module session is 60 to 75 minutes via Google Meet. We schedule at a time that works for you and send the PDF materials after the session so you have everything to refer back to.

Q: Is the course available in Bulgarian or English?

Both. All materials are available in Bulgarian and English. Just let us know your preference when you get in touch.

From the basics of brand strategy to planning full digital campaigns — a structured, practical course for business owners, aspiring marketers, and entrepreneurs who want to stop guessing and start growing.

7 modules

PDF or live session

Bulgarian & English

Certificate of completion

7

Modules

60–75 min

Per live session

2

Delivery formats

Lifetime

Material access

Who This Course Is For

Who invest in marketing but want to understand what they’re actually paying for — and why.

Who want a structured foundation before specialising — built on real frameworks, not surface-level tips.

Launching their first brand and wanting to build their marketing strategy from the ground up — correctly.

Moving into marketing from another field and needing a solid, practical foundation to build from.

How It Works

After you reach out and confirm your enrolment, you choose the format that works best for you. Both options include the full lesson materials.

PDF Module Delivery

We send each lesson directly to your inbox as a structured PDF. Study at your own pace, on your own schedule, as many times as you need.

– Best for self-directed learners

– Full lesson materials included

– Practical exercises after each module

Live Online Session

We schedule a personal 60–75 minute session via Google Meet. Go through the material together, ask questions in real time, and get direct feedback on your specific situation.

– 60–75 minutes per module

– Real-time Q&A with Tsvetelina

– PDF materials sent after the session

Not sure which format is right for you? Mention it when you write to us and we’ll help you decide.

What You'll Learn — 7 Modules

Each module can be taken individually or as part of the full course. All modules are available in Bulgarian and English.

Module 1

From Traditional to Digital — How Marketing Actually Changed

Business Canvas · Value Proposition · Where digital fits in your overall strategy

Module 2

How Brands Grow — Funnels, Archetypes & Targeting

Classic & digital brand funnel · Industry archetypes · How to brief an agency or freelancer

Module 3

How People Actually Make Decisions Online

Digital consumer behaviour · Phases of the buyer journey · What triggers action

Module 4

Being in the Right Place at the Right Moment

Micromoments · Channel types · Media planning · KPIs that actually matter

Module 5

Content That Travels — Strategy, Virality & Influence

Content marketing · STEPPS & LIFT models · Influencer marketing done right

Module 6

Planning a Digital Campaign from Scratch

Strategic planning framework · Campaign structure · Measurement and iteration

Module 7

Your Website & Digital Toolkit

Website strategy · Key digital tools · How to apply them in your marketing system

Your Instructor

Tsvetelina Tsekovska

Founder · Starford Agency · Marketing Strategist

With a background spanning journalism and digital marketing, Tsvetelina specialises in performance marketing, SEO strategy, and marketplace growth. She founded Starford Agency on the conviction that most businesses don’t have a marketing problem — they have a systems problem. This course is built on the same philosophy: clear thinking, real frameworks, and marketing that compounds over time.

What's Included

✓ 7 structured modules with lesson materials

✓ Real frameworks — STEPPS, LIFT, Business Canvas

✓ PDF delivery or live session — your choice

✓ Individual modules available separately

✓ Practical exercises after each module

✓ Certificate of completion

✓ Available in Bulgarian and English

✓ Lifetime access to all PDF materials

Common Questions

Do I need marketing experience to take this course?

No. The course is designed for complete beginners and people with some experience who want to fill gaps and build a proper foundation. Each module builds naturally on the previous one.

Can I take just one module instead of the full course?

Yes — just mention which module you’re interested in when you write to us and we’ll arrange access individually.

How do I pay?

We currently handle payments via bank transfer. Once you reach out we’ll send you all the details and get you set up quickly — usually within one business day.

How long does a live session last?

Each live module session is 60–75 minutes via Google Meet. We schedule at a time that works for you and send the PDF materials after the session so you have everything to refer back to.

Is the course in Bulgarian or English?

Both. All materials are available in Bulgarian and English — just let us know your preference when you get in touch.