iHaus Website Redesign Case Study - Starford Agency

iHaus — From Chaotic to Conversion-Ready

Before
After

Client

Industry
Market
iHaus
Manufacturing / Real Estate
Bulgaria & International
 

The Challenge

iHaus builds quality prefabricated wooden houses — 24 models ranging from compact 22m² mobile homes to spacious 138m² eco homes. The product was strong. The website was not. The problems were layered and interconnected. Fixing one without the others would have changed nothing.

Visual disaster

Clashing colours, no typography system, no visual hierarchy anywhere on the site.

No real navigation

Hamburger-only menu with no structure behind it. Visitors had no clear path through the site.

Broken on mobile

A significant portion of visitors arrived on mobile to a site that was difficult to use and in places completely broken.

Listings built in the wrong tool

24 house models crammed into Wix Shop with no filterable specs, inconsistent data, and mixed labels across language versions.

The Approach

The work touched every layer of the site simultaneously — because the problems were structural, not cosmetic.

Visual Identity & Typography

The colour palette was rebuilt from scratch — a coherent, professional system that positioned iHaus appropriately in a market where trust is everything. Typography was standardised with a clear hierarchy for headings, body, and labels.

Navigation Architecture

The hamburger-only nav was replaced with a full structured menu — Home, Purchase a House, Materials, Configurator, Blog, Contacts, Why iHaus, FAQ — each with a clear purpose and a logical place in the user journey.

CMS Restructure — From Shop to Purpose-Built Listings

The most technically significant part. Listings were migrated out of Wix Shop into a structured CMS built for property browsing — with consistent fields for size, floors, ceiling height, price, and category across all 24 models. Fully filterable.

Multilingual Consistency

Mixed filter labels across language versions were identified and corrected. Both Bulgarian and international versions of the site now present the same structured, consistent experience.

Copy Rewrite & Mobile Optimisation

Page copy was rewritten to speak clearly to buyers making a significant purchasing decision. The entire site was reviewed and optimised for mobile — layouts, navigation, touch targets, and image loading.

The Result

The iHaus website went from a site that undermined the product to one that represents it properly. Visitors can now land, understand the offer immediately, filter models by their specific needs, review structured specifications, and make an inquiry — all without friction.

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